Cookies
Get an insight about Serviceform's Cookies.
Cookies usage
The following cookies are utilized by the Serviceform pixel and iframe embeds to manage sessions and visitor interactions.
| Name | Purpose | Type (Category) | Duration |
|---|---|---|---|
sf-pxs | Short-lived pixel session ID used to connect page views, chat/form activity, and the active widget session. | Functional / session | 30 min or 72 min after lead submission |
sf-session | Legacy chat/form continuation cookie. Stores the current chat/form step so a user can continue a flow after reload/navigation. | Functional | 144 min |
sf-livechat | Legacy live chat session marker used to keep an agent/live chat session active across page changes. | Functional | 144 min |
sf-popup-time-<toolId> | Remembers that a popup/chat prompt was shown or dismissed so it does not repeatedly appear. | Functional / UX | Varies, depends on popup configuration |
sf-did | Persistent device ID for cross-session analytics/journey stitching. | Analytics | 365 days |
sf-ab-<testId> | Stores A/B test assignment so the same visitor consistently sees the same variant. | Analytics / experimentation | 1-60 days (default 30 d), depends on the AB test duration, counted from the end date |
sf-testing | Internal test-mode cookie when a page is opened with the sf-test parameter. | Testing | 29 min, can be cleared instantly |
Finnish translation:
| Eväste | Käyttötarkoitus | Tyyppi (ryhmä) | Voimassaolo |
|---|---|---|---|
sf-pxs | Lyhytikäinen pikselin istuntotunniste. Yhdistää sivunäytöt, chat- ja lomaketoiminnan sekä aktiivisen widget-istunnon. | Toiminnallinen / istunto | 30 min, tai 72 min yhteydenoton lähettämisestä |
sf-session | Aiemman toteutuksen eväste chatin ja lomakkeen jatkamiseen. Tallentaa chatin tai lomakkeen vaiheen, jotta käyttäjä voi jatkaa sivun päivityksen tai sivunvaihdon jälkeen. | Toiminnallinen | 144 min |
sf-livechat | Aiemman toteutuksen live chat -istunnon merkki. Pitää keskustelun asiakaspalvelijan kanssa käynnissä sivulta toiselle siirryttäessä. | Toiminnallinen | 144 min |
sf-popup-time-<toolId> | Muistaa, että ponnahdusikkuna tai chat-kehote on jo näytetty tai suljettu, jotta se ei ilmesty toistuvasti. | Toiminnallinen / käyttökokemus | Vaihtelee ponnahdusikkunan asetusten mukaan |
sf-did | Pysyvä laitetunniste, jolla analytiikka yhdistää eri istunnot samaksi asiakaspoluksi. | Analytiikka | 365 päivää |
sf-ab-<testId> | Tallentaa A/B-testin ryhmän, jotta sama kävijä näkee aina saman version. | Analytiikka / kokeilut | 1–60 päivää (oletus 30), riippuu A/B-testin kestosta ja lasketaan testin päättymispäivästä |
sf-testing | Sisäinen testitilan eväste, kun sivu avataan sf-test-parametrilla. | Testaus | 29 min, voidaan poistaa heti |
The information contained in this article is provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site without seeking legal or other professional advice.
Cookie modes in Serviceform tools
Regarding Cookies, Serviceform tools provide two modes, cookieless mode and default model. The mode is selected in the installation and applies to all Serviceform tools on the same domain.
Default mode
When using the default mode, Serviceform tools are visible only if all the Serviceform cookies have been approved by the user and the cookie controller has been configured correctly.
Strictly necessary mode
If you want to minimize the use of cookies, we can configure the Serviceform pixel to operate in Strictly Necessary Mode.
In this mode, only strictly necessary session cookies may be created when a visitor actively starts using a Serviceform tool, such as opening a chatbot or submitting a form. No analytics, visitor tracking, or A/B testing cookies (such as sf-did or sf-ab-<testId>) are created unless the visitor has given explicit consent for analytics cookies.
The strictly necessary session cookie is used only to maintain the requested service – for example, to keep a chatbot conversation active, remember the conversation during the session, or complete a form submission. It is not used for marketing, cross-site tracking, profiling, or website analytics.
Benefits
- Only strictly necessary session cookies are used before analytics consent.
- Chatbots and forms continue to function normally while prioritizing visitor privacy.
Limitations
- Website analytics are unavailable until analytics consent is granted.
- Visitor metrics, such as unique visitor counts, may be less accurate.
This approach aligns with GDPR principles by limiting cookies to those that are strictly necessary for providing a service explicitly requested by the visitor, while analytics and marketing cookies remain disabled until consent is obtained.
No cookies mode
When requested, we can also completely remove cookies from our tools. Please send the request to our customer service.
Serviceform cookie installation
Important! When using Serviceform tools, to comply with GDPR or other privacy-related requirements:
- Serviceform must be added as a third-party provider for the customer website Privacy Policy.
- Serviceform cookies must be added to customer website cookie policy
- Serviceform cookies must be configured to the website cookie consent controller according to their classification and verify the consent controlling works expectedly.
Please see the classification of cookies in the table above to help installation.
The chatbot’s browser storage (sessionStorage) entries are listed in our Cookie Policy.
Here are some templates you can use. They follow the classification of cookies in the table above:
Functional cookies:
- Serviceform:
sf-pxs,sf-session,sf-livechat,sf-popup-time-<toolId>
These cookies enable website features and personalization, like remembering user preferences, opening chatbots or remembering your chatbot discussion over pages or help auto-fill forms. Please note: If you delete or reject these cookies, some features may not work as intended, your preferences may not be saved and parts of the site might not display correctly.
Statistical or performance cookies:
- Serviceform:
sf-did,sf-ab-<testId>
These cookies help us understand how you interact with our website by collecting and reporting information anonymously. This helps us improve the site’s performance and your user experience.
sf-testing is an internal test-mode cookie, set only when a page is opened with the sf-test parameter.
Serviceform tools provide visitors to our website with a chat platform that allows visitors to chat with our customer service.
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