— eCommerce ROI Calculator
Calculate your ecommerce revenue uplift.
Enter your monthly online sales to estimate the added revenue and net return from an 8% conversion uplift and a 16% increase in average order value.
Tell us about your store
Results appear on the right as you fill these in.
Based on A/B tests across 13 stores, January–March 2026.
Your results
Estimates only, based on the numbers you enter. Actual results depend on your traffic, catalogue and follow-up.
How it works
Estimate ecommerce ROI in four steps
The calculator compounds the measured conversion and order-value uplifts, then subtracts the plan cost you enter. Use the monthly and yearly views to compare the estimate with your current sales.
- 1
Enter monthly online sales
Add the revenue your ecommerce store generates in a typical month.
- 2
Enter the monthly plan cost
Use the default Serviceform plan cost or replace it with the monthly cost you want to assess.
- 3
Review the estimated uplift
The calculator applies an 8% conversion uplift, then a 16% average order value uplift to the conversion-adjusted sales.
- 4
Compare revenue with cost
Review the added revenue and net return monthly or yearly. Net return is estimated added revenue minus the plan cost.
Explore Serviceform for ecommerce or see how Masku automated ecommerce support.
Frequently asked questions
Ecommerce ROI calculator FAQ
What does this ecommerce ROI calculator estimate?
It estimates added revenue from an 8% conversion uplift and a 16% increase in average order value, then subtracts the monthly Serviceform plan cost to show estimated net return.
What are the calculator assumptions based on?
The 8% conversion uplift and 16% average order value uplift are based on A/B tests across 13 stores from January to March 2026.
Why is the combined revenue uplift more than 24%?
The uplifts compound. The 16% average order value increase is applied after the 8% conversion uplift, producing a combined estimated revenue uplift of about 25.3%.
How is net return calculated?
Net return is the estimated added revenue from the two compounded uplifts minus the Serviceform plan cost entered in the calculator.
Are the results guaranteed?
No. The results are estimates based on the sales and cost you enter and the stated A/B test assumptions. Actual results depend on factors such as traffic, catalogue and follow-up.
— Free analysis
Is revenue slipping through the cracks? Let's find out.
Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.
Real talk, no fuss. No slide decks, no pressure to buy.
