Forms, quizzes and assessments
Build multi-step lead forms, scored assessments, calculators and recommendation quizzes without code.
— Lead capture
AI forms that
qualify every lead.
Build forms, quizzes, calculators and assessments for your service business without code. Conditional logic adapts each flow, AI summarizes every response, and qualified leads reach the right salesperson automatically.
Sits on top of your existing CRM. HubSpot, Salesforce, Pipedrive, custom.
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— Example library
36 forms you can copy today.
Calculators, quizzes, assessments and bookings, built for real industries. Every card is the actual form. Open one, try it, and we rebuild it in your brand.
Calculator
Real estate
How much home can I afford?
Three sliders turn income and savings into a house-hunting budget, and every result is a buyer lead with numbers attached.
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Calculator
Real estate
What is my home worth?
The classic seller-lead magnet. An instant value range in five taps, and your agents get a listing lead with the full picture.
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Quiz
Real estate
Should you rent or buy?
Settles the rent-versus-buy question in five taps and sorts your pipeline into buyers now and buyers later.
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Booking
Real estate
Apartment viewing booking
Lets a buyer pick a listing and a time slot in one flow, with financing status captured before the agent calls back.
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Assessment
Real estate
Is it the right time to sell?
Nudges hesitant owners toward a valuation by scoring how well the timing, market and life situation line up.
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Lead form
Real estate
Mortgage pre-qualification
A calm, step-by-step application starter that collects the essentials banks need without scaring anyone off.
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Quiz
Car sales
Which car is right for me?
A lifestyle quiz that matches visitors to a car type, and tells your sales team exactly what to show them.
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Calculator
Car sales
Trade-in value estimator
Gives sellers an instant value range for their current car and hands your dealership a hot trade-in lead.
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Calculator
Car sales
Car finance calculator
Turns a sticker price into a monthly payment, so buyers arrive at your dealership already knowing they can afford it.
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Booking
Car sales
Test drive booking
Books a test drive in under a minute, with the model, day and time already picked before anyone calls.
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Assessment
Car sales
Should you switch to electric?
An honest EV readiness score. It tells some people to wait, which is exactly why the hot leads trust it.
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Calculator
Roofing & solar
Roof replacement cost calculator
Visitors price their new roof in four taps. You get a lead with size, material and budget already attached.
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Assessment
Roofing & solar
Does your roof need repair?
A 60-second condition check that scores the roof and tells homeowners exactly how urgent an inspection is.
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Calculator
Roofing & solar
Solar panel savings estimator
Turns a roof and a power bill into a yearly savings number, and every result is a qualified solar lead.
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Lead form
Roofing & solar
Gutter service quote request
A short, friendly quote request that routes cleaning, repair and replacement jobs to the right crew.
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Assessment
Law firms
Do I have a case? Injury claim check
Scores a potential injury claim in five questions, so your intake team calls the strong cases first.
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Calculator
Law firms
Divorce cost estimator
Answers the question every client is afraid to ask first, and hands your firm a lead with the full situation attached.
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Assessment
Law firms
Business legal health check
A five-minute audit that shows a company its legal blind spots and books the audit call while the pain is fresh.
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Assessment
Law firms
Estate planning checkup
Shows people the gaps in their will and paperwork, and turns an uncomfortable topic into a booked consultation.
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Calculator
Home services
Kitchen renovation calculator
Prices a dream kitchen in four steps and delivers a lead with size, scope and budget tier already decided.
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Calculator
Home services
Moving cost calculator
Quotes a move before the phone rings. Distance, size and floors in, a realistic price out, lead in your inbox.
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Calculator
Home services
Home cleaning quote
A per-visit price from home size, extras and frequency, with the weekly discount nudging visitors toward subscriptions.
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Calculator
Home services
Window replacement estimate
Counts windows, picks a glass level and returns a job price, pre-qualifying every renovation lead by budget.
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Quiz
Education
Which program fits you?
Matches prospective students to a study program in four questions, and feeds admissions leads sorted by interest.
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Lead form
Education
Course application form
A multi-step application that feels like a conversation, so more started applications actually get finished.
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Assessment
Education
Scholarship eligibility check
Tells students their scholarship odds in a minute and gets your admissions team warm, high-intent applicants.
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Quiz
Ecommerce
Skincare routine quiz
The classic product-finder quiz. Skin type in, routine bundle out, email captured before the result.
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Quiz
Ecommerce
Which bike should you buy?
Matches riders to the right bike category before they drown in 400 product pages.
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Quiz
Ecommerce
Mattress match quiz
Sleep position and preferences in, one confident mattress recommendation out. No more 40-tab comparison shopping.
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Assessment
Health & fitness
Clear aligner suitability check
Screens aligner candidates before the consultation, so your chair time goes to people ready to say yes.
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Lead form
Health & fitness
Physiotherapy intake form
Captures the pain point, history and goal before the first call, so the right physio calls back with a plan.
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Quiz
Health & fitness
Find your training program
Matches gym prospects to a coaching program and gives your trainers a goal and a starting level for the first call.
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Assessment
B2B & agencies
Marketing audit scorecard
Shows a CEO where their funnel leaks money in five questions, then books the audit call while it stings.
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Calculator
B2B & agencies
Website project calculator
Prices a website project openly, filtering out the €500 budgets before your sales team spends an hour on a call.
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Booking
B2B & agencies
Event registration form
A conference signup that sells the ticket, picks the sessions and captures dietary needs in one smooth flow.
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Assessment
B2B & agencies
IT security self-assessment
Five uncomfortable questions that turn "we should look at security" into a booked audit with a risk score attached.
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— Try it right now
Describe a form. Watch it build itself.
Type what you need in any language. The same AI that runs our production forms designs it in seconds: qualifying questions first, contact details last, nothing your team does not need.
Live demo. Every build is generated fresh, nothing is pre-scripted.
Your form appears here. Describe it on the left, or tap an example.
Designing your form…
AI summary on every submission
Your sales team gets a one-line summary plus a buyer-intent score before they read the form.
+38%
qualified-lead rate
Multi-step flows with conditional follow-ups beat single-page forms by close to 40%.
Routes to the right person
Branch by industry, region, deal size, language. The right rep gets the right lead.
Drops into your CRM
HubSpot, Salesforce, Pipedrive, webhooks. Full payload plus the AI summary, on submit.
Qualify while they fill
Every answer makes the next question smarter.
A long form scares people off. A flow that asks one thing at a time, then adapts to each answer, keeps them moving. By the time someone hits submit, you already know their industry, their budget band, and how ready they are to buy.
- One question per screen, progress bar, conditional follow-ups
- Skip logic that hides what does not apply to them
- Drop-off down, completion up, leads better qualified
Step 2 of 4Qualifying
What industry are you in?
EcommerceReal estateAutomotiveOther
AI summary · sent to sales
Ecommerce founder, ~40 staff, wants order-status automation before peak season. High intent.
Buyer-intent: 87 · Routed to: Daniel
Read before you reply
An AI summary and intent score on every submission.
Your reps should not reverse-engineer a buyer from twelve form fields. Every submission arrives with a one-line summary of what the person wants and a buyer-intent score, then routes to the right rep by industry, region, deal size, or language. Hot leads get answered first.
- One-line summary plus intent score, ready before the first read
- Smart routing by industry, region, deal size, or language
- The right rep gets the right lead, in seconds not hours
Feeds your stack
Lands in your CRM with the full picture attached.
Forms sits on top of the stack you already run. Every lead drops into HubSpot, Salesforce, Pipedrive, or a webhook with the complete payload and the AI summary, and builds a single profile that follows the person across visits. No integrations team, no copy-paste.
- HubSpot, Salesforce, Pipedrive, webhooks, on submit
- Full payload and AI summary, not just a name and email
- One profile that grows with every touch
app.serviceform.com/cdp/people/emma-berg
EB
Emma Berg VIP
emma@demo.example · Helsinki, FI
Lifetime value
€26,099
Orders
3
Avg order
€8.7k
Since
2023
Order history €25,509
VW Golf 1.5 TSIOrder #4021 · 30 May €24,900
Winter tyre setOrder #4188 · 8 Jun €480
Karhu Trail 42Order #4203 · 11 Jun €129
Segments High value Repeat buyer Email · SMS opted in
One platform, not seven tools
Everything forms need, in one platform.
Build the flow, score the lead, route it, and write it to your CRM without stitching four tools together. It all runs in one place, on top of the stack you already have.
- Build
Multi-step flows with conditional logic, no developer in the loop.
- Qualify
AI summary and buyer-intent score on every single submission.
- Route
Send each lead to the right rep by industry, region, or deal size.
- Sync
Write the full lead and summary straight into your CRM on submit.
Customer story · ComprarCasa
"A Serviceform não é apenas uma plataforma; é um parceiro. O chatbot da Serviceform ajudou-nos a escalar a geração de leads. Para qualquer agência que queira melhorar a jornada do cliente, recomendo-os absolutamente."
Read the story— Proof
Loved by 1500+ websites.
The brands you already buy from.
Real revenue lifts, every quarter, on every continent.
-
Maskun Kalustetalo
The AI agent automates order enquiries and cuts the workload on outsourced customer service significantly.
71% fewer order enquiries reaching supportRead the case study → -
RE/MAX
Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.
2× more leads from the same site trafficRead the case study → -
Gedauto
The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.
+460% lead-to-sale conversion vs. web formsRead the case study →
In partnership with
— Hosted in Europe
European by default.
Your customer data stays where it belongs. We run on EU infrastructure, with no subprocessors outside the EU. Compliance is not a feature you turn on.
- EU data centres
Every byte hosted in the European Union. Frankfurt, Helsinki, Dublin. Not "available in EU." Just EU.
- GDPR by default
Data processing agreement signed on day one. Right to erasure, portability and access wired into the platform.
- No cross-border data
No US subprocessors. No grey-zone analytics. Your customer data does not leave the EU.
— Behind Serviceform
Built in Europe 🇪🇺. With humans.
Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.
— Free analysis
Are your forms leaking leads? Let's find out.
Book a free 20-minute call with Daniel. We go through your forms and lead capture together, so you see exactly where you are leaving money on the table.
Book a free analysis Reply within one business day
Real talk, no fuss. No slide decks, no pressure to buy.
Daniel Aguilón Responsable de España, Serviceform