— For dealership websites
How many cars is your website costing you?
Scan your dealership’s site and see exactly where buyers slip away.
Could your website be costing you car buyers?
A couple of friction points is often all it takes for a buyer to stop short of booking a test drive. Our free check for dealership websites pinpoints where your site may be losing enquiries, and scores the things that matter most at those decisive moments.
Is your dealership website losing potential buyers?
Get a free website check to see where buyers are dropping off and what you should fix first to drive more enquiries and sales.
Takes about 20 seconds. Free — no email needed.
Takes about 20 seconds. Free — we just need your work email.
What the six checks actually measure
Every score comes from real signals on your site — nothing is invented. And every gap maps to something we can fix.
Vehicle search
On-site search, structured data and a healthy sitemap — can visitors find what they came for?
Fix: AI car search
Stock clarity
Key pages, meta descriptions and an about page — is the important information actually there?
Fix: guided enquiry chat
Test-drive booking
A self-serve booking link — can visitors book themselves in without waiting?
Fix: one-click booking
Chat & WhatsApp
Live chat or WhatsApp on the page — can visitors talk to you instantly?
Fix: AI chat + WhatsApp
Mobile journey
Viewport setup and tap-to-call targets — does the journey work on a phone?
Fix: clear mobile button
Speed to reply
Instant-reply channels like chat and WhatsApp — a proxy for how fast visitors hear back.
Fix: 24/7 instant replies
Frequently asked questions
What does the website check look at?
It reads your homepage, about page and sitemap, then scores the things that turn visitors into test drives: vehicle search, stock clarity, self-serve test-drive booking, live chat and WhatsApp, mobile readiness, and whether buyers can get an instant reply.
Is it really free? Do I need to leave my email?
Yes, and no email needed. You get your score and findings instantly. If you want a deeper, human review of your site, you can book a free 20-minute call — that part is optional. Yes, it’s free. We ask for your work email so we can follow up with context on your results — the score and findings appear on screen instantly, and the free 20-minute call is still optional.
How accurate is the score?
Every score is built from real signals we detect on your site — chat widgets, booking links, forms, sitemap structure, mobile viewport and more. "Speed to reply" is a proxy based on whether an instant-reply channel exists, not a measured reply time.
Can a Serviceform expert review my site with me?
Yes. Book a free 20-minute call and a Serviceform specialist will walk through your results with you, pinpoint exactly where you are leaking visitors, and map out how AI chat, booking and lead capture would fix it for your site. No slides, no pressure — just a clear plan.
— Proof from your industry
Teams like yours already fixed the leaks
“‘Serviceform brings your company closer to your customers. This means that leads are captured early in the purchase process by lowering the threshold…”
Oliver Hernheimer
Marketing Manager at Moberg Bil, Moberg Bil
50K In interest “Since we started using Serviceform chatbots, we’ve seen a significant change in the way customers contact us. The ability to gain more detailed insigh…”
Ángel Merino
Director of Marketing, Gedauto
2× more website leads “Filling out a form takes more effort. Chat makes it easier for the customer to start the conversation.”
Otto Valtonen
Digital Customer Service Team Leader, Saka Finland, Saka Finland