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lead generation in 6 months
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RE/MAX · Customer story
RE/MAX doubled their lead generation in six months.
RE/MAX is the largest real-estate franchise network in the world, with over 140,000 agents across 110 countries. In Europe, the network needed a way to capture and qualify leads 24/7 — without scaling the front-office team to match.
After deploying Serviceform’s real-estate AI agent on a pilot in five franchises, RE/MAX rolled it out network-wide.
24/7
qualified leads, every timezone
+38%
agent productivity uplift
— The challenge
What wasn't working.
Visitors landed on property listings, found the right place, and then bounced before contacting an agent. The franchise team estimated ~60% of high-intent traffic never converted to a contact.
Phone enquiries were unqualified — agents spent hours on calls that should have been web-form filters. Out-of-hours and weekend leads went to voicemail.
— The solution
What we deployed.
Serviceform deployed an AI agent trained on every franchise’s live listing database. Buyers could search in plain language ("3-bed with garden in Madrid under €450k") and the agent surfaced real listings — never inventing properties.
Viewing scheduling went into the chat: the agent reads each agent’s calendar and books slots without double-booking. Qualification questions (budget, timeline, mortgage status) happen conversationally before the human agent ever sees the lead.
- AI agent Viewing scheduling Lead routing WhatsApp Business
— The result
What changed.
Within six months, lead generation doubled across the pilot franchises. The single biggest win: 24/7 viewing bookings — agents arrive Monday to a calendar already full of qualified Saturday-and-Sunday viewings.
Average lead quality (measured by booked viewings per inquiry) rose 38%. Out-of-hours leads, previously near-zero, now make up ~30% of total volume.
The agent knows our listings better than our newest hires. Buyers get instant answers; we get qualified leads in our pipeline — even on Sundays.
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