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EU Business School · Customer story

EU Business School scaled admissions chat.

EU Business School runs campuses in Barcelona, Geneva, Munich and online, with prospective students applying from 100+ countries. Admissions was bottlenecked by the same questions answered hundreds of times a week.

+62%

pre-qualified applications

5

campuses, one agent

24/7

across every timezone

— The challenge

What wasn't working.

Prospective students from 100+ countries asked the same questions: program details, language requirements, scholarships, deadlines. Admissions counselors spent most of their time on routine info, not on conversion.

Application drop-off was concentrated in the early stages — students who started but never finished the form.

— The solution

What we deployed.

Serviceform deployed an AI agent that answers program questions in 95+ languages, pre-checks eligibility, and assists with the application form inline.

Counselors get pre-qualified leads with the student’s background already on file.

    AI agent Multilingual chat Application capture Calendar booking

— The result

What changed.

Pre-qualified applications rose 62%. Counselors now spend their time on high-intent students, not on FAQ duty.

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