200
qualified leads, first 2 months
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Moberg Bil · Customer story
Moberg Bil — 200 qualified leads in 2 months.
Moberg Bil is a single-location Swedish dealership with a tight team and a strong online inventory. Their question was simple: can a chatbot actually generate qualified leads at our scale?
Two months later, the answer was yes.
24/7
inventory search in Swedish
+18%
after-hours bookings
— The challenge
What wasn't working.
A small team meant every minute on the phone with an unqualified caller was a minute not spent closing a sale.
Out-of-hours website traffic was high but not converting — visitors browsed and left.
— The solution
What we deployed.
Serviceform deployed in Swedish with full inventory awareness. The AI agent answers vehicle and financing questions, books test drives, and routes complex leads to the right salesperson.
- AI agent Inventory search Test-drive booking
— The result
What changed.
200 qualified leads in the first two months — every one pre-qualified by the agent before reaching the sales team.
After-hours bookings rose 18% as a share of total. The dealership went from "chat as overhead" to "chat as a sales channel."
The VIP Brief
The benchmarks. The wins. The hard lessons.
Two minutes every Thursday. What 1500+ ecommerce stores tested this week, and what actually moved the number.